Microstrategy rolls out BI app for iPhone, iPad

Customers can try up to 25 licenses at no charge

Microstrategy on Tuesday is announcing a next-generation mobile BI (business intelligence) application for Apple's iPhone and iPad, joining the growing pack of enterprise vendors that are embracing the red-hot platform.

Previously, Microstrategy had focused mobile support on Research In Motion's BlackBerry devices. The new iPhone apps up the ante over "traditional" mobile BI software, which consists of basic reports, grids and graphs, said Mark LaRow, senior vice president of marketing.

The increased processing power afforded by devices like the iPhone means mobile applications can provide many more interactive dashboards and other types of applications that work with data pulled into the local device. This reduces stress on the back-end data warehousing system as well, LaRow said

Microstrategy has sought to make the user experience more streamlined via features like automatic user role identification, auto-location detection through GPS data and a barcode scanning feature that employs the phone's camera.

The applications take an "aesthetically open" approach, with users able to apply "virtually any look and feel," LaRow said.

Microstrategy Mobile pricing ranges from US$550 to $2,000 per user, according to a spokeswoman for the company.

As an enticement, Microstrategy is offering customers 25 perpetual licenses at no charge, with the hopes they will want to buy additional ones. The 25 licenses are not restricted in any way, according to the company.

Microstrategy anticipates that customers will end up creating internal "app factories" enabled by the vendor's mobile framework, said Sanju Bansal, executive vice president and chief operating officer.

Alloso Technologies, which makes specialized software for the hospitality industry, is using Microstrategy's mobile technology in an iPhone application aimed at hotel general managers, said CTO Jon Gorman.

"General managers at hotels are typically not spending their time in front of computers," he said. "We wanted to come out with something more portable."

The application will provide managers with financial information, such as how the business is performing against its budget, or to break down room rates to see which sources customers are coming from, he said.

He praised Apple's approach to iPhone development, saying the substantial periods between OS releases has allowed time for the APIs (application programming interfaces) to stabilize.

In the future, Alloso is looking to develop an iPad application for users "who aren't so mobile," Gorman said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppleiPhonebusiness intelligencesoftwareapplicationstelecommunicationiphone appsMicroStrategy

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?