Microsoft to boost Bing's music, TV, movies, game search

The goal is to improve the search engine's ability to handle entertainment-related queries

Microsoft will unveil new features next week to enhance the Bing search engine's capabilities to search for entertainment-related content, specifically in areas such as music, television, movies and online games.

The announcement will be made on Tuesday by Yusuf Mehdi, senior vice president of Microsoft's Online Audience Business, at a press conference in West Hollywood, California, according to an invitation Microsoft sent to journalists.

The goal is to significantly beef up Bing's handling of entertainment-related queries, an area that draws much interest from users, along with other "verticals" such as health, travel and shopping that Microsoft will also strengthen in the near future, according to people familiar with the plans.

For example, TV search results will get enhanced with programming listings and with the ability to stream episodes from the search engine user interface, these people said.

Likewise, music searches will return richer and more extensive information about artists, concerts and songs, including lyrics, and a music player will let users play back tunes on Bing, these people said. Users will also get options to purchase music.

Movie queries will return smarter results with information about local showtimes and critic reviews, while gaming enthusiasts will get specialized tools to discover games, view ratings and access overall game information in a central, consolidated place.

Some of the new entertainment-search capabilities involve deals and partnerships with other companies, as Microsoft continues its attempts to put up stronger competition in search against market leader Google, these people said.

Microsoft didn't immediately respond to a request for comment.

The press conference will be followed by an event about the future of entertainment, hosted by TV and radio personality Ryan Seacrest and featuring a panel discussion and musical performances.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Microsoftbingsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?