Court action for Optus over 'unlimited' plans

ACCC starts proceedings against Optus, alleging the telco’s use of the word 'unlimited' is misleading

The Australian Competition and Consumer Commission (ACCC) has begun legal proceedings against Singtel Optus Pty Ltd in the Federal Court in Melbourne for allegedly contravening the Trade Practices Act 1974 in relation to the company’s use of the word “unlimited” in its advertising.

The ACCC alleges that the term “unlimited” — which has featured in recent Optus’ print, television and radio advertising campaigns for its $70 prepaid Turbo Max plan — is misleading because the advertised plan is subject to some limitations and restrictions. As such, the commission alleges that the advertising was misleading or deceptive and contravened section 52 of the Act.

The ACCC has also called into question recent television and print advertisements which advertise "unlimited" broadband and "unlimited" calls on Optus broadband and home telephone plans alleging these plans are also misleading due to the restrictions and limitations imposed.

The proceedings have been filed in the Federal Court, and it is listed for a ‘Scheduling Conference’ in Melbourne later this month.

Last year the ACMA fined the telco $110, 000 for failing to adhere to Australian Spam Act legislation relating to mobile messaging.

For more information on the fine print for some Australian ISPs' 'unlimited' broadband deals read our exclusive report.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags optusacccAustralian Communications and Media Authority (ACMA)Australian Competition and Consumer Commission (ACCC)Singtel Optus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Omar Dabbagh

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?