Google Chrome OS could shake up PC market

Google plans to debut its Chrome OS in the fourth quarter of this year, although the company has yet to provide a launch date

It's official: Google plans to debut its Chrome operating system in the fourth quarter of this year, although the company has yet to provide an exact launch date. Sundar Pichai, Google's vice president of product management, made the announcement Wednesday at the Computex trade show in Taipei, according to IDC News.

Chrome OS, announced by Google nearly a year ago, is a lightweight, open source operating system designed for netbooks, at least initially. Like its namesake Chrome browser that's steadily gaining market share, Google's new OS is built for speed. Startup times, including access to the Web, should take seconds rather than the minute or longer that most Windows users endure. The cloud-based design should provide quick access to Google's suite of online applications too.

Netbook manufacturers are readying Chrome OS-based devices. Acer, for instance, has announced plans to launch a series of Chrome OS netbooks. And other industry leaders, including Asus, HP, and Lenovo, are reportedly developing Chrome OS hardware as well.

Who Wants It

So does the world need another desktop operating system? Yes, particularly if the new contender advances the genre. Windows 7, a fine OS for conventional desktops and laptops, is overkill for netbook users drawn by Google's simple promise: Faster access to the Web, online apps with cloud storage, and fewer security hassles.

Given the low-cost appeal of netbooks, early Chrome OS adopters will likely be bargain hunters and perhaps students seeking an inexpensive alternative to a full-size Windows PC. The Google brand will help sway consumers--including those wary of little-known, Linux-based offerings like Ubuntu--to buy Chrome OS devices. Businesses may test Chrome OS portables this year, but mainstream adoption won't occur until 2011 at the earliest--and that's only if Chrome OS delivers on its promise.

Ultimately, Google plans to extend Chrome OS beyond netbooks and into the desktop/laptop market dominated by Windows. Given the ergonomic shortcomings of today's netbooks--specifically, cramped keyboards and small screens--consumers who find Chrome OS appealing may avoid the platform simply because they don't like the hardware it runs on. Since Chrome OS runs on both x86 and ARM processors, it's likely that a new crop of thin-and-light laptops--larger than netbooks but slimmer than full-size portables--will soon feature Google's OS too.

Chrome OS is more than simply another Windows or Mac competitor. It represents a dramatic shift away from desktop-oriented PCs to a cloud-based future. It'll be interesting to see how consumers and businesses take to Chrome OS devices--and how Microsoft and Apple respond to Google's latest threat.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googleoperating systemsnotebooksnetbooksGoogle Chrome OSComputex 2010

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?