AMD shields Fusion demo from Intel's spies

AMD won't let reporters take pictures of silicon wafer or view demonstration system

Advanced Micro Devices gave reporters a first look at its upcoming Fusion processors on Wednesday in a demonstration calculated to reveal as few specifics about the chips as possible, lest the information fall into the hands of rival Intel.

AMD is readying two versions of Fusion for release during the first half of 2011, a mainstream version called Llano and a low-power version called Ontario. Both chips are now available in sample quantities and customers are being shown working demos of the chips behind closed doors at the Computex exhibition in Taipei, said Rick Bergman, senior vice president and general manager of AMD's products group, at a news conference.

Bergman showed a demonstration of a "low-power" Fusion chip running a 3D game, without explicitly stating which version of Fusion was used in the demonstration. However, the prototype system used to run the demonstration was kept behind curtains and was not made visible to reporters.

The demonstration system wasn't the only sensitive item discussed during the presentation.

Bergman also showed off a silicon wafer filled with Fusion chips during his speech, but the company wouldn't let journalists take pictures of the wafer during a photo session held later. The reason for so much secrecy, according to one AMD executive, was the fear that a high-definition photo of the wafer would find it's way into the hands of Intel.

Such a photograph would reveal how many Fusion chips can be produced on a single wafer, offering some insight into manufacturing costs of the chip, the executive said.

"We're dealing with a different kind of competitor," he said, referring to Intel.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags intelAMDpc componentsCPUsAMD FusionComputex 2010

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?