Apple opens Bondi Junction store, launches iPad in Australia

Aussie crowds brave the cold as Apple opens new Bondi Junction store and launches the iPad

An enthusiastic young fan gets his first taste of the iPad in Australia.

An enthusiastic young fan gets his first taste of the iPad in Australia.

Apple opened a new retail store in Bondi Junction and launched its new iPad tablet in Australia this morning.

Amid a queue of hundreds of eager customers and typically enthusiastic Apple retail staff, the Bondi Junction store opened its doors for the first time this morning at 8am.

The most popular item was Apple's new iPad tablet, which made its debut in Australia today. A new category of device that will sit in between a smartphone and a notebook computer, the iPad is designed for watching videos, viewing photos, reading books and browsing the Internet.

The single-floor Bondi Junction Apple Store is much smaller than the three-floor store in George Street, Sydney, but still has two Genius Bars for personalised service and feels more spaced out. The new store sells the full range of Apple products including iPhones, iPods, MacBooks and a range of software and accessories.

In a strange but typically Apple touch, the Bondi Store has four fig trees growing inside an atrium-style rear section, complete with see-through roof and bright lighting. Check out our video of the store opening below!

You can also see more pictures from the Apple Store Bondi Junction opening in our gallery.

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