Google AdMob deal closes

The $750 million acquisition has closed less than a week after the FTC approved it

Google has closed its acquisition of AdMob, following news less than a week ago that the U.S. Federal Trade Commission would not block the deal.

The search giant announced plans to acquire the mobile advertising platform developer for US$750 million in late 2009. Shortly after, Google revealed that the FTC had asked it for more information about the deal, an indication that the agency was concerned about antitrust issues.

But on Friday, the FTC said it wouldn't' block the deal. The acquisition raises "serious antitrust concerns," the FTC said in a statement, but Apple's announcement earlier this year that it would launch its own ad network ultimately led the agency to approve the deal, it said. Apple acquired mobile advertising provider Quattro Wireless in January.

Google will now begin the process of combining its own teams with AdMob's, Susan Wojcicki, vice president of product management, wrote in a blog post. While search continues to be "central," display and text ads in Web sites -- AdMob's forte -- will also be important, she said.

AdMob was one of the first companies to serve ads in mobile applications, she wrote. Together the companies expect to be able to come up with additional mobile advertising techniques, she said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags GoogleAdMobMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?