Intel may add hardware acceleration for Google's WebM

The chip maker is waiting to see if WebM gains popularity

Intel is considering hardware-based acceleration for Google's new WebM video file format in its Atom-based TV chips if the format gains popularity, an Intel executive said on Thursday.

Google last week announced the high-definition WebM video file format to deliver high-quality Web video to multiple devices including TV sets and handhelds. WebM files will include video streams compressed with the open-source VP8 video codec, which was acquired by Google when it bought On2 Technologies in February.

"Just like we did with other codecs like MPEG2, H.264 & VC1, if VP8 establishes itself in the Smart TV space, we will add it to our [hardware] decoders," said Wilfred Martis, general manager for retail consumer electronics at Intel's Digital Home Group.

Intel is working with Google to bring Internet video to TV sets through the Google TV platform, which will blend broadcast TV and Internet content into one interface. Google will supply the software, and the service will be available later this year in some Sony high-definition TVs and Blu-ray DVD players, for which Intel will supply the highly optimized Atom CE4100 chip.

Intel declined to comment on how the lack of hardware acceleration in the CE4100 chips will affect the Google TV project. Google owns YouTube, which is one of the largest video sites on the Internet.

Intel's CE4100 TV chips will be able to decode and play back WebM files using software, Martis said. However, hardware acceleration could provide higher-quality video through faster decoding while consuming less power.

Intel has been trying to woo major TV makers and consumer electronics companies to use the Atom CE4100 chip. The chip includes a processor core that can run at clock speeds of up to 1.2GHz and is capable of decoding two 1080p video streams. The chips are in production, and the company has said it has received orders for more than a million.

A number of hardware and software vendors announced support for the WebM file format, but Intel was not on that list. Mozilla, Microsoft and Opera Software were some of the early vendors to jump on board, and chip maker Broadcom said its VideoCore IV smartphone processor would provide hardware acceleration for WebM video files.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GoogleintelchipsGoogle TV

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?