Nokia and Yahoo team up: Does anyone care?

Nokia and Yahoo are teaming up to take on Android and Apple in the mobile phone realm. Is anyone out there excited?

Screw Android 2.2. Forget the new iPhone. Nokia and Yahoo have some news.

Nokia and Yahoo, in case you haven't heard, have just announced a new mobile partnership. The two companies will join forces to "offer people rich experiences that keep them connected to their world and the world around them."

Translated out of PR speak, that means you'll soon find Yahoo's mail and instant messaging services preinstalled on Nokia phones. And Nokia will soon power Yahoo's maps and navigation services.

Yippee?

Nokia and Yahoo's Mobile Partnership

The Nokia-Yahoo alliance is an attempt for the two companies to better compete in the mobile market, at least in terms of America: Though Nokia performs well internationally, its phones struggle to compete with the likes of Apple, Android, and RIM here in the States. And Yahoo -- well, we all know about Yahoo.

So it's understandable that the two yahoos -- Yahoo and Nokia, that is -- would want some help. But it's hard to imagine that turning to each other is going to make much difference.

Regardless of what kind of cell phone fanboy you are, there's plenty of exciting innovation in the air these days. Android is growing in leaps and bounds, with Google's revelation of its new Froyo operating system fueling the fire. And ol' Stevie J. over at Apple is up to his old e-mail tricks again, reportedly telling iPhone-lovers they "won't be disappointed" with what he has up his sleeve for this year's upcoming Worldwide Developers Conference.

But when's the last time you've heard anyone get excited about anything on the way from Nokia? Or Yahoo?

Can you imagine this conversation taking place at a cell phone retailer this summer?

Customer: "Gosh, I just can't decide which phone to get. The latest Droid is awesome, but the new iPhone looks pretty cool, too."

Salesperson: "Well, sir, this Nokia 5230 now features built-in Yahoo Mail and Yahoo Messenger."

Customer: "HOLY HAMBURGERS! Forget those other phones. Give me Nokia NOW!"

Even the "holy hamburgers" exclamation seems more plausible than the sudden interest in a Nokia-Yahoo device.

But hey, maybe I'm missing something. Maybe Yahoo has some grand plan up its sleeve to turn Nokia into a U.S. mobile market leader. You know, like inserting misplaced exclamation points into its slogans. Or encouraging its executives to publicly offer business advice to companies that outperform them.

If I were Google or Apple right now, I'd certainly be shaking in my boots. With laughter, that is.

Good times, Yahoo. Good times.

JR Raphael is a PCWorld contributing editor and the co-founder of eSarcasm. He's on Facebook: facebook.com/The.JR.Raphael

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Nokiamobile phonesYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?