Digital TV on the rise: GfK

Report confirms growth of digital TV set-top box sales

A report from GfK Temax indicates that the financial crisis and rising interest rates resulted in overall spending on consumer electronics being down by 1.6 per cent in Q1, but digital TV set-top box sales have bucked the trend and grown since last year. The 38 per cent rise in set-top boxes is thanks largely to ongoing campaigns for the digital switchover and the appeal of high definition digital television.

With major sporting events such as the State of Origin and World Cup fast approaching, it is expected that these figures will continue to grow. GfK account director Neil Frackiewicz has stated that the fight for superiority between digital TV vendors could lead to greater purchase figures. “With forward promotion and giveaways, it will be a very competitive market,” he said.

Networks such as ABC and Channel Nine have been benefiting from the switch due to their range of digital channels, with the ABC hoping to launch a fourth channel sometime this year. “The rise of digital television is not only a quality issue, but people are switching off analog, so it’s a necessary choice,” said an ABC spokesperson. “It offers more choice and better quality, and that’s the way the Australian market is going.”

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags digital tv

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Omar Dabbagh

Good Gear Guide
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?