Smartphone spending surges

GfK report indicates popularity of smartphones is growing

The smartphone revolution is gathering pace, with GfK Temax reporting a 149 per cent increase in retail spending on the devices in a year.

Despite a 1.6 per cent decline in home appliance and tech-related spending, retail and technology group GfK has put the smartphone market as the prominent force in Australian spending, while sales of traditional mobile phones continue to drop. There has been a 45 per cent drop in traditional mobile phone sales.

"Based on the current quarter alone, there's obviously a huge amount of markets moving forward," said GfK Account Director Neil Frackiewicz. "The numbers speak for themselves."

Tim Barnes, head of marketing for Sony Ericsson Oceania, says he expects smartphones to maintain their grip due to the rise of applications and social networking sites. "It is likely that the current growth in the smartphone will continue into the foreseeable future, although it's likely that access to mainstream applications will be a requirement on even basic mobile — just as SMS is today," he said.

"As consumers, we spend more and more time online and we want access to instant information and services no matter where we are. We expect and demand that our mobiles to do more for us than they have ever had to before."

Tyler McGee, Vice President of Telecommunications at Samsung agrees saying the figures are "testament to the popularity of smartphones" and that the demand reflects the "always connected" approach.

"These latest statistics stating that smartphone sales are up 149 per cent globally are testament to the popularity of smartphones and people's growing desire to embrace the latest in technology and innovation today," said McGee. "The technology industry is moving towards an 'always connected' approach to life. From notebooks, to IPTV, through to phones, people are increasingly demanding the option to connect with the world around them at a moment’s notice. In addition, the rapid uptake of social media is driving a focus on continuous conversations."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesmobile phonesiPhonetouchscreensmobile appsGfK TEMAX report

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Omar Dabbagh

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?