Nokia reorganizes, again, to quicken phone development

Nokia integrates devices, software, applications and services to find smartphone mojo

Nokia has decided to streamline its structure in a bid to accelerate the development of new phones and services, the phone maker said on Tuesday.

The new company structure is comprised of three units: Mobile Solutions, Mobile Phones and Markets.

The change comes after a first quarter report that announced that Nokia's first device based on Symbian 3, which Nokia says will help it catch up to the iPhone and smartphones based on Android, will be delayed from the second to the third quarter.

"The bottom line is that Nokia needed to do something, because the investors were losing patience," said Carolina Milanesi, research director at Gartner.

The Mobile Solutions unit brings together the company's high-end mobile computer and smartphones, based on the MeeGo and Symbian operating systems, with the company's content, applications and services.

Anssi Vanjoki, who in the past has been in charge of both multimedia and mobile phones, will head the unit. Nokia needs someone like Vanjoki, who is good at PR and is a bit flamboyant, in that role, according to Milanesi. The unit's goal is to develop a more integrated smartphone experience, faster, according to a statement.

The Mobile Phones unit will focus on developing simpler phones based on Nokia's Series 40 operating system. The two latest products based on that operating system are the X2 music phone and the C3, Nokia's cheapest QWERTY device.

The two units will have a dedicated research and development team, Nokia said.

Rick Simonson, who has been in charge of Nokia's old Mobile Phones entity since Nov. 1, has decided to retire from full-time duties at Nokia, the statement said.

The Markets unit will be responsible for sales, marketing and the management of the company's global supply chains, according to Nokia.

"Does it fix things over night? No. Nokia still has the same issues as it did this morning... but I think they have put in place an organization that will allow change to happen faster," Milanesi said.

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Mikael Ricknäs

IDG News Service
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