Operator mobile app push sets timeline

More potential users will let operators compete with Apple and Google

The first applications based on the work done by the Wholesale Applications Community will arrive in February next year, but meanwhile developers can get to work in September, the organization said Wednesday.

In February 24 mobile network operators, including AT&T, China Mobile, NTT DoCoMo, Orange, Telefónica, Sprint, Verizon Wireless and Vodafone, announced the Wholesale Applications Community. The group aims to let developers create applications that can be sold in all the members' application stores and run on high-end smartphones and cheaper phones.

Before the first applications arrive, the Wholesale Applications Community will open for business as a non-profit organization in July. The operators are of course not doing this for altruistic reasons, they also want revenue from the growing sales of mobile applications.

The Wholesale Applications Community in July will be ready to talk more about business models, including how revenue will be shared.

In September, developers will be able to start working on applications, according to Tim Raby, interim CEO of the Wholesale Applications Community and CEO of the Open Mobile Terminal Platform (OMTP). Whether the complete Software Development Kit (SDK) will be ready by then is too soon to say, Raby said. The first developer event is scheduled for November.

The first applications won't be available from all the members, but enough to prove the concept, according to Raby.

The Wholesale Applications Community isn't developing a new platform. Instead, it will initially build on technology from Joint Innovation Lab (JIL) and OMTP, which have developed specifications for Web-based widgets, and GSM Association's OneAPI, which is about simplifying access to features in operator networks.

The Wholesale Applications Community's choice of a Web-centric approach comes with both advantages and disadvantages. There is no doubt that a native environment where the applications are tied very closely to the hardware will get better performance, but that approach can't compete with the scale that a Web-centric approach offers, according to Raby.

"I personally don't believe that this technology is going to support absolutely every application, in the same way that the iPhone does. But the thing is, if you can go and hit a whole range of different people with a slightly less good service, then that's good enough for many people. That's the history of the Web," Raby said.

A big question looming over the Wholesale Applications Community is whether the operators can make this work. Operators must set consistent pricing models and terms and conditions across multiple operator stores, a key component if developers are to take advantage of the scale that has been promised. The Wholesale Applications Community is fully aware of developer concerns and issues, according to Raby, but isn't ready to address them before the planned announcements in July.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags appssoftware developmentWholesale Applications Communityopen mobile terminal platform

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?