5 reasons why Google Chrome will crush IE In browser war

Here's what makes Chrome so hot.

Google's Chrome browser is shining brightly, and it's not hard to see why. First, the stats: According to the latest NetApplications figures, Chrome now has 6.7 percent of the browser market--a stunning rise from zero prior to 2009. Competing browsers are either treading water or, as in the case of Microsoft Internet Explorer, in precipitous freefall.

So what explains Chrome's sudden burst of popularity? Here are five reasons:

It's very fast: Google's browser is a speed demon. PC World's performance tests have shown that Chrome has the fastest page-loading times versus leading competitors Internet Explorer, Mozilla Firefox, Apple Safari, and Opera Software's Opera. Anecdotally, I've noticed that the speedy Chrome runs circles around slow, lumbering IE. Sometimes, however, Chrome's need for speed is annoying. The browser times out too quickly and fails to load web pages because, well, it's too impatient. Hopefully Google will let users adjust this setting in the future.

It's very simple: Like many Google apps and services, Chrome emphasizes ease of use. Compared with IE, there are fewer menus, options, and features to configure. Usually that's a good thing, but not always. Sometimes I find myself reverting to IE for, say, the print preview feature. Could you add that, Google?

Better security: IE's security mishaps are well chronicled. To be fair, Microsoft has worked diligently to make its browser more secure, but nagging problems persist. By comparison, Chrome is a paradise of protection due in part to two factors: architecture and obscurity. Chrome's use of "sandboxing," isolating Internet commands from the operating system and other apps and data, makes it harder for hackers to load malware onto PCs. At Vancover's Pwn2Own contest in March, security experts were able to hack the other leading browsers, but not Chrome. In fact, they didn't even try to hack Chrome, the New York Times reports. It's important to note, however, that Chrome's low market share also contributes to its relative safety. If you're a malware creator, why direct your efforts toward Chrome when IE represents such a big, fat target?

Runs well on older hardware: There's still a very large installed base of Windows XP machines out there, particularly in the enterprise market. Chrome's speediness is ideal for older hardware with slower components.

Chrome's ad campaign: Google may have inexplicably under-marketed its tepidly received Nexus One smartphone, but it hasn't made the same mistake with the Chrome browser. A TV ad campaign helped introduce Chrome to the masses, most of whom don't give much thought to their choice of browser.

Microsoft, of course, will continue to improve Internet Explorer, as will the developers of competing browsers. But Google Chrome's early success shows that simplicity sells.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags web browsersbrowsersGoogle ChromeInternet Explorer

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?