Lenovo goes after consumer notebook market with multitouch IdeaPad

The company's new ThinkPad H sub-brand will target SMBs

Lenovo is looking to increase its share of the Australian consumer notebook market and is hinging its hopes on an expanded IdeaPad range, which includes a netbook with a built-in multitouch screen.

Liu Jun, president of Lenovo's Think product group, said that the company will be introducing additional models in the "Idea portfolio" to the Australian market. This will encompass up to six offerings targeting everyone from home users to young, mobile professionals.

Key to the range will be the Lenovo IdeaPad S10-3t, which is a netbook with a 10.1in multitouch screen. Currently, only the IdeaPad S10-2 is available on Lenovo's Australian Web site, which we've previously reviewed at PC World. Touch screens will form a big part of Lenovo's future plans. Liu Jun said that options for touch screens will be available for many of the company's new notebooks.

Lenovo is also bolstering its ThinkPad line-up by introducing a model for the SMB segment. The ThinkPad Edge will blend consumer styling with business features and will be available in three colours. Sizes will range from 13.3in to 15in. The ThinkPad Edge sub-brand will be positioned below the main ThinkPad brand in the company's product hierarchy, with the ThinkPad brand still being the premium offering for the corporate segment.

The company is also putting more effort into the all-in-one PC space, with Liu Jun saying that "in two to three years the traditional desktop will be replaced by the all-in-one desktop". He said that lower price points will play a big part in the success of the all-in-one machine in the entry-level and mainstream spaces, and that Lenovo can achieve price points the same as comparably configured conventional desktop machines.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags notebooksLenovo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Elias Plastiras
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?