Lenovo goes after consumer notebook market with multitouch IdeaPad

The company's new ThinkPad H sub-brand will target SMBs

Lenovo is looking to increase its share of the Australian consumer notebook market and is hinging its hopes on an expanded IdeaPad range, which includes a netbook with a built-in multitouch screen.

Liu Jun, president of Lenovo's Think product group, said that the company will be introducing additional models in the "Idea portfolio" to the Australian market. This will encompass up to six offerings targeting everyone from home users to young, mobile professionals.

Key to the range will be the Lenovo IdeaPad S10-3t, which is a netbook with a 10.1in multitouch screen. Currently, only the IdeaPad S10-2 is available on Lenovo's Australian Web site, which we've previously reviewed at PC World. Touch screens will form a big part of Lenovo's future plans. Liu Jun said that options for touch screens will be available for many of the company's new notebooks.

Lenovo is also bolstering its ThinkPad line-up by introducing a model for the SMB segment. The ThinkPad Edge will blend consumer styling with business features and will be available in three colours. Sizes will range from 13.3in to 15in. The ThinkPad Edge sub-brand will be positioned below the main ThinkPad brand in the company's product hierarchy, with the ThinkPad brand still being the premium offering for the corporate segment.

The company is also putting more effort into the all-in-one PC space, with Liu Jun saying that "in two to three years the traditional desktop will be replaced by the all-in-one desktop". He said that lower price points will play a big part in the success of the all-in-one machine in the entry-level and mainstream spaces, and that Lenovo can achieve price points the same as comparably configured conventional desktop machines.

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Elias Plastiras
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