Intel invests in social media incubator Betaworks

Intel and other companies pour $20 million into the company to get insight into real-time user behavior

Intel invested an undisclosed amount in social media incubator Betaworks to gain insight into real-time user behavior on social networks, the chip maker said on Thursday.

The investment could help Intel develop better hardware for mobile devices or servers that either access or provide real-time social media services, said Mike Buckley, managing director of Intel Capital. Buckley declined to comment on how much Intel invested in Betaworks.

Intel joined other companies, including Aol, that invested in Betaworks on Thursday. An Aol spokeswoman confirmed the investment in Betaworks but declined to comment on the amount.

Betaworks is best known as an investor in social media companies that include Twitter, Tumblr, Bit.ly and TweetDeck.

Betaworks received a total of US$20 million in investments from companies that included The New York Times and SoftBank, said Josh Auerbach, senior vice president at Betaworks. The company will use that money to continue investing in social media networks, Auerbach said.

Intel is known primarily as a hardware company, but the investment in Betaworks isn't directly tied to its hardware operations, Buckley said. But real-time Web services where users exchange messages instantly are gaining popularity and offer the potential to create additional demand for products ranging from mobile phones to servers, Buckley said.

"Twitter is the one that jumps out, and a lot of companies Betaworks is involved with are in the Twitter ecosystem," Buckley said. "This is more of an eyes-and-ears investment to gain more and deeper insights into how this segment evolves."

Beyond understanding the sector and user behavior, the company ultimately expects to get returns through the investment.

Intel has invested in about 30 social media companies worldwide. Intel Capital also has stakes in companies like 51.com, a social network in China, and Yatra.com, an online travel company in India.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags inteltwitterBetaworks

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?