Um, Apple — about that 'iPad' name...

Now that Apple's unveiled its tablet, the iPad name is drawing sneers and jeers from the blogosphere, mostly from women

Apple's chosen name for its new tablet device--iPad--is drawing sneers and jeers from the blogosphere, mostly from female pundits. Is this a Venus vs. Mars issue? Perhaps in the male mind, "iPad" conjures up images of a sleek, slate-like device. Women, however, may focus on feminine hygiene products.

"Did Apple really check whether women would like the idea of a maxi-pad?" writes blogger Ann Althouse, who suggests that Steve Jobs' marketing gurus should've consulted women a bit more. "Anyway, for our light days, we have iPhones. For our heavy days, we have the iPad? The iMaxiPad? Come on, guys!

Seattle Post-Intelligencer writer Mónica Guzmán also wonders what Apple was thinking: "Whether we make this part of the conversation surrounding Apple's highly anticipated tablet device or ignore it for the sake of decency, the word 'pad' has a meaning that is about as far removed from computing as a Band-Aid is from a television set.

"But how many times do you say 'Hand me that pad' and not, you know, blush a little?" Guzmán asks rhetorically.

Interestingly, the "iPad" jokes began before today's product launch. "Am I the only one who thinks the iPad sounds like a new feminine hygiene tech product?" asked one reader last week on Neowin.net, a tech news site.

iTampon on Twitter

A mere two hours after Jobs wrapped up his iPad demo, the term "iTampon" was trending higher than "Apple's iPad," on Twitter. The jokes were, uh, flowing.

User "britpixie" tweeted: "gotta love that iTampon is trending higher than iPad on twitter right now. Something tells me, they picked the wrong name?"

"MaestroMasadeJr" added: "iPad will forever be known as the iTampon ...oh dear I wonder which unfortunate ad agency advised Apple on the 'iPad' name..."

MadTV Skit

I'm guessing that Apple didn't view this hilarious Mad TV skit from 2007, in which Apple develops a high-tech feminine hygiene product. Yep, the iPad:

Will the name "iPad" ruin the tablet's chances of success? It's unlikely. Once the jokes die down, consumers will focus on the tablet's capabilities and price, although the iTampon quips may never go away entirely.

What's interesting here is how Apple, usually a master of marketing, seems to have stumbled badly with the tablet's name. Did the Apple dudes seek the advice of women before choosing "iPad"?

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?