Nokia to offer navigation tools for free

New version of Ovi Maps competes with Google's offerings on Android

A new version of Nokia's mapping service Ovi Maps will include turn-by-turn voice guidance for walking and driving navigation for free, Nokia said on Thursday.

The launch is a direct response to Google, which in October launched a new version of Google Maps Navigation for version 2.0 of its Android operating system. It combines Google Maps, Street View, voice search and turn-by-turn voice directions.

"With Google's move to make [advanced navigation] free it was only a question of when Nokia would follow that route as well," said Paolo Pescatore, analyst at CCS Insight.

The ultimate aim for Nokia is to increase the popularity of navigation and location-aware services on mobile phones, and then use that to support new business models, including ad-based services, according to Pescatore. Nokia stands to lose some revenue, but only a small proportion of its users were paying for more advanced navigation features, he said.

However, it represents a serious blow for navigation companies like Telmap and TomTom, according to CCS Insight.

The new version of Ovi Maps includes both car and pedestrian navigation features, including turn-by-turn voice guidance for 74 countries, in 46 languages, according to Nokia. There is also traffic information for about 10 countries and detailed maps for more than 180 countries, it said.

Currently, 10 devices support the new version of Ovi Maps, including the N97 mini, the 5800 XpressMusic and the E72. Owners of these smartphones can download the software from Nokia's web site. Support for more phones will be added in the coming weeks, and from March new phones with will have the software preinstalled, according to Nokia.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags NokiamappingOvi Mapsnavigationovi

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?