New Canon PowerShots are low-key, low-cost

Four new entry-level PowerShot cameras will cost less than US$200, and be available in February.

While Canon aggressively revamped its LEGRIA camcorder line at CES 2010 in Las Vegas, the company took a much more conservative approach to its camera lineup.

Four new A-series PowerShot point-and-shoot models were introduced, all of which will be available in February. Australian pricing is yet to be disclosed for the cameras.

The new cameras offer a handful of new scene modes and in-camera features for Canon's entry-level models, including a low-light feature that boosts the ISO equivalency up to 3200, a "Super Vivid" scene mode that modifies an image's hue and saturation, and a "Smart FE" mode that Canon claims improves the quality of flash exposures.

The new PowerShots also have a YouTube mode that eases uploads to the video sharing site, and the four new models are compatible with mammoth-capacity SDXC cards.

The 12-megapixel Canon PowerShot A3100 IS (pictured below) offers optical image stabilization, a 4x optical zoom lens (35mm to 140mm), a 2.7-inch LCD, and a rechargeable battery. The new Canon PowerShot A3000 IS is identical to the A3100, but its resolution maxes out at 10 megapixels.

Also new to the 2010 lineup are the PowerShot A495 (pictured below) and PowerShot A490, both 10-megapixel cameras that run on AA batteries and lack optical image stabilization.

The PowerShot A495 will feature all the new in-camera modes described above, while the A490 will only offer the ISO 3200, Smart FE, and YouTube modes.

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Tags Canondigital camerasces 2010

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Tim Moynihan

PC World (US online)
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