Smartphone sales increase disappoints, says Gartner

Overall sales of mobile phone was flat in 2009

Smartphones grabbed a smaller-than-expected part of overall mobile phone sales in 2009, and Nokia is largely to blame, according to market research company Gartner.

In 2009 smartphones will represent 14 percent of overall unit sales to end users, a 24 percent increase from 2008. However, Gartner had expected smartphones to increase their share even more, according to Carolina Milanesi, research director at Gartner.

"We were counting on a 29 percent [increase] for 2009, and up to Q2 we were right on track," said Milanesi.

But the third quarter was a disappointment -- mainly due to Nokia's lack of attractive high-end smartphones. And consumers who like Nokia's products are not necessarily buying smartphones from other vendors, so the market is taking a hit, according to Milanesi.

Still, in 2013 more than every third phone sold will be a smartphone, unless mobile operators persist at packaging smartphones with flat-rate data plans, which could put the total cost out of reach for many consumers, according to Milanesi.

Overall, sales of mobile phones to consumers are expected to drop by less than 1 percent in 2009 and total about 1.2 billion units, according to Gartner.

The market was helped by an increase in sales in Western Europe, North America and the Asia and Pacific region.

However, the downturn resulted in consumers paying less for their new mobile phones. In Western Europe the average sales price per phone dropped by $US10 to $US185, when comparing 2009 to last year, Milanesi said.

Next year mobile phone sales will start to grow again, by about 9 percent, Gartner predicts. Also, the average sales price per phone will only drop by $US2, it said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesNokiaGartnermobile phones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?