Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Guitar Hero Rocks Out with NetSuite

NetSuite has announced the maker of Guitar Hero has been successful using NetSuite for the last year to manage its Ecommerce operations. As a result Guitar Hero has greatly simplified customer support and gets deep analystics into its Ecommerce activities and keyword campaigns.
  • 10 December, 2009 11:39

<p>NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business management software suites, today announced that Activision Publishing, Inc. (NASDAQ: ATVI), makers of Guitar Hero®, the multi-million copy selling videogame franchise, has been successfully using NetSuite during the past year to manage its Ecommerce operations on www.GuitarHeroStore.com.</p>
<p>Guitar Hero employs NetSuite to power its electronic storefront, account for online revenues and cost of goods sold, provide customer support, and perform deep analytics into Ecommerce activities and keyword campaign success.</p>
<p>One of the biggest names in video games today, Guitar Hero transformed virtually overnight from a small videogame controller manufacturer to a household name when millions of players discovered the Guitar Hero game. The company's earliest successes came from direct-to-consumer online sales. So while Guitar Hero and related accessories fly off store shelves, maintaining a top-notch electronic storefront remains a priority.</p>
<p>Guitar Hero wanted to adopt a more powerful, integrated Ecommerce solution. With the Christmas season and a new generation of Guitar Hero titles on the horizon, there was little time for complicated multi-vendor solutions and protracted learning curves. Guitar Hero quickly found the end-to-end Ecommerce solution it wanted in NetSuite.</p>
<p>The benefits have touched Guitar Hero’s entire online selling operation. Through NetSuite, Guitar Hero has greatly simplified its customer support through integrated records and a single point of contact, which has significantly improved turnaround time. Additionally, integrated campaign analytics allow Guitar Hero to monitor and adjust the performance of its keyword marketing and promotional sales tactics. NetSuite also delivers powerful merchandising and promotional opportunities to Guitar Hero with the ability to cross-promote, alter pricing, and introduce new merchandising campaigns quickly and efficiently.</p>
<p>"None of the other options we considered were nearly as well integrated as NetSuite," says Michael Pan, senior Ecommerce manager at Guitar Hero. "The NetSuite Ecommerce experience has been seamless."</p>
<p>For information about NetSuite Inc., please visit www.netsuite.com.</p>
<p>NOTE: NetSuite and the NetSuite logo are service-marks of NetSuite Inc. Other marks are the property of their respective owners.</p>
<p>© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.</p>
<p>###</p>

Most Popular

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?