Cisco sees room to grow, despite enterprise dominance

With dominance in enterprise networking, Cisco still believes there's room to grow through innovation.

The company owns 70% of the market in enterprise switching and 82% in enterprise routing, according to Senior Vice President Tony Bates, citing market data from Dell'Oro Group. Yet Bates, who heads the Cisco enterprise, commercial and small business division, told attendees at

Cisco's annual analyst conference this week that the company can build on that through market transitions like video, virtualization and collaboration.

"There's an opportunity to drive enterprise strategies and business imperatives," he said. "To adopt new business models to capture global markets; to change the experience [by allowing the] network to enable collaboration and partnerships. Maximizing productivity is a key imperative."

The foundation of Cisco's enterprise strategy is Borderless Networks, a concept introduced in October to deliver services and applications to anyone anywhere, regardless of device or network technology. Borderless Networks is intended to support applications, processing cycles and services that are increasingly distributed and virtualized, such as those in cloud computing and software-as-a-service environments.

It represents Cisco's next-generation enterprise architecture, Bates said, and with it Cisco intends to play in a $91 billion total addressable market .

"The opportunity is very large," Bates says.

An example of a Borderless Network application is Cisco's Enterprise Collaboration Platform, a customizable interface that integrates communications and collaboration tools with business applications for enterprises seeking to improve productivity and integrate distributed teams. ECP is built on Cisco's Unified Communications, WebEx, and Show and Share products, and is integrated with Microsoft Exchange.

Currently targeted at intra-company collaboration, ECP's next opportunity will be as a real-time, inter-company collaboration tool.

"Static information is a thing of the past," Bates said. "We want to create a federated, trusted, secure way for companies to collaborate – that's the single biggest thing the network will bring."

A way to achieve that will be to develop "flexible consumption models" for ECP and other applications, Bates said, such as harnessing Cisco's newly-acquired ScanSafe SaaS-based secure messaging infrastructure to connect ECP clients.

Data center virtualization is another area Cisco says is less about product innovation, and more about unique operational delivery or impact. To that end, Bates touched on Cisco's Unified Computing System and its role in changing the way organizations build, operate and manage their data centers through its tight integration with storage and virtualization. A key delivery mechanism for this is the recently-formed Virtual Computing Environment (VCE) coalition between Cisco, EMC and VMware.

"It's not about a unique product; it's how to create value for customers, Bates said. "It's about bringing network and compute together. The innovation to highlight is not UCS, but bringing together the best in storage, networking and virtualization.

"We have to transform our vision and execution to stay leaders," Bates added. "We will continue to focus on core networking, continue to enhance and extend that and drive innovation. And [consider] different ways of going to market, like VCE."

The message was virtually the same from Cisco's Service Provider business – become a partner to service providers in their effort to tap revenue from new services and service delivery models, said Pankaj Patel, senior vice president and general manager of Cisco's Service Provider business.

"We want to lead the transition from service provider to experience provider," Patel said at the analyst conference. "It's a great opportunity in front of us, a terrific opportunity, and I'm confident with our position."

Patel said Cisco's total addressable market is $41.5 billion in delivering infrastructure for mobile Internet, video and connected home, and cloud-based managed service delivery.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ciscobusiness

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jim Duffy

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?