Manufacturers and retailers agree: buy a TV before Christmas

Package deals and low TV prices make for some great bargains

Television manufacturers and vendors both agree on one thing: if you're in the market for an LCD or plasma TV then now is the right time to buy, thanks to the combination of the high Australian dollar, strong competition and pre-Christmas promotions. Additionally, prices may not get any lower for the foreseeable future.

Dick Smith national visual buyer Rodney Balech said that in the busy Christmas lead-up period all the big TV brands are "doing very well. Sony is doing well off its PS3 deal." Balech said that the rising Australian dollar has led to some important television pricing changes at the retailer, with Samsung's Full HD 32in LA32B550 available for under $1000. While he expects strong sales to continue past Christmas and into the New Year, he said that "it's hard to imagine lower prices. It's so competitive at the moment."

Manufacturers are struggling to keep up with demand for their televisions in the pre-Christmas period. Toby Barbour, deputy general manager of consumer products marketing, Sony Australia, says that Australia's economic recovery has affected television sales. "They're exceeding expectations, and we're outperforming compared to last year," he told GoodGearGuide. Sony traditionally sells the most televisions each year in December, with week 52 the highest grossing as consumers snap up post-Christmas deals. This may not be the case in 2009 though: the company's PlayStation 3 Slim bonus offer involved a massive 35,000 redemptions, exhausting the original 25,000 PS3s on offer as well as 10,000 additional ones. The offer is now over, but if you buy a Sony television before 31 December you can now redeem a free Blu-ray disc player and three concert Blu-ray discs. Barbour said that the TV market is "very competitive." "There's never been a better time to buy. Consumers will benefit from this competition."

Other manufacturers are confident that they can maintain sales after the Christmas rush. Toshiba's Sanjay Bhartiya, product manager for LCD televisions, has noticed a spike in sales during the company's free netbook promotion. "We don't expect any drop-off. We'll continue doing the same sales, [and] we might do some tactical promotions to drive sales." He said the company has had some very positive feedback on its 200Hz ZV600A LCD television and that sales, especially in the mid-range WXGA market segment, are growing significantly.

Panasonic's Paul Reid echoed the sentiment of other manufacturers: "Our volumes are significantly higher than last Christmas." The company has experienced record sales for both plasma and LCD televisions, and "from Panasonic's point of view there's never been a better time to buy a television." Reid cites the "double whammy" of low prices and compelling bonuses for consumers as the reasons behind strong sales. The television bonus offer has grown beyond the company's expectations, with up to a thousand redemptions per day occurring at the height of sales. Two of the three Panasonic bonus offers are now exhausted — all DVD recorders and home theatre systems have been redeemed — but the company is offering an unlimited number of Nintendo Wii consoles with television purchases.

Most manufacturers' bonus deals expire at the end of 24 December. Even if prices continue to remain at their current all-time lows, consumers will miss out on the added incentive of free games consoles, Blu-ray players and netbook computers — making before Christmas almost certainly the best time to buy a new television.

Stay up to date with the latest reviews. Sign up to GoodGearGuide’s Gear Daily newsletters

Follow GoodGearGuide on Twitter: @Goodgearguide

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags home entertainmentlcd tvsplasma televisions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?