Microsoft, Yahoo finalise search deal

The companies had missed their original deadline to work out the details of the agreement by October

Microsoft and Yahoo have finalized the terms of a broad search and advertising agreement intended to help them compete more effectively with Google.

The companies announced the agreement, in which Microsoft’s Bing search engine would power Yahoo’s search results and Yahoo would provide premium search-advertising services for both companies, in July.

They had hoped to finalize the deal in late October but needed more time to work out the details.

In a statement, the companies said they hope that the transaction will close in early 2010 and that they welcome the broad support the deal has gotten from key players in the advertising industry.

In October, four ad executives and the president of the American Association of Advertising Agencies sent a letter to the US Department of Justice in support of the agreement. The DOJ is still reviewing the deal for possible antitrust concerns.

The agreement was nearly a year-and-a-half in the making, during which time Yahoo rejected acquisition offers from Microsoft. The stated goal of the arrangement is to offer stronger search competition to Google, which has about 70 percent market share. Combined, Microsoft and Yahoo make up most of the rest.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?