AT&T Loses in Court, but Catfight with Verizon Continues

Yesterday a federal judge slapped down AT&T's (rather whiny) restraining order against Verizon over the now infamous "There's a Map for That" advertisements.

Yesterday a federal judge slapped down AT&T's (rather whiny) restraining order against Verizon over the now infamous "There's a Map for That" advertisements. The ads show a U.S. map comparing AT&T's 3G coverage to Verizon's more impressive reach. AT&T did not deny its 3G coverage was pathetic but rather stressed that customers can still get cell reception and use the mobile Internet via its 2G EDGE network. To that, Verizon released a snarky legal filing that essentially said "the truth hurts."

Don't expect AT&T to pack up its bags after this latest setback. Mark Siegel, a spokesman for AT&T, told CNET in an e-mail: "While we are disappointed with the court's decision on our request for a temporary restraining order, we still feel strongly that Verizon's ads mislead consumers into thinking that AT&T doesn't offer wireless service in large portions of the country, which is clearly not the case. We look forward to presenting our case to the court in the near future."

Oh no, please don't.

Persistence in this case may not be the best route for AT&T. AT&T's brand imagehas already suffered at the hands of Verizon, while Verizon's public persona has been gleaming since the start of its aggressive ad campaign. If AT&T continues to whine, and therefore expose more and more people to Verizon's ads, the company could come off swaddled in diapers and headed to bed early.

If it cannot defeat Verizon in the court or in the court of public opinion, perhaps it's time AT&T took the high road, quit, and stopped the teary-eyed back-and-forth. It should focus on bolstering its 3G network and preparing for the onslaught of 4G, instead of dwelling in past missteps and slights.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags verizonat&t

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?