Optus has become the first telco in Australia to release its own mobile applications store, targeting non-iPhone devices. Apple, Google, Microsoft and Nokia have all launched mobile app stores accessible to Australian users.
The Optus Application Store works on a wide range of Symbian, Google Android, Blackberry, Windows and basic Java phones, but not the iPhone.
The online store has a number of categories including games, utilities, entertainment, music and social networking, and Optus claims there are almost 1000 apps available at launch.
"Optus is the first Australian operator to give customers access to an application store with a range of categories, across a multitude of genres," said Mark Mulder, General Manager of Optus Content and Portals.
The Optus Application Store includes both free and non-free apps and Optus allows customers to be charged automatically via their mobile phone bill.
"The Optus Application Store allows every customer with a data-enabled handset to pick and choose an app that suits them, and with one click, the freedom to be charged automatically via their mobile bill," explained Mulder.
To access the Optus Application Store, users have to click on the App Store icon in Optus Zoo when using their mobile phone, or SMS "app" to 966.