Mafia Wars creator: 'We did every horrible thing in the book'

Pincus jokes about how one game encouraged players to download Zwinky, a notoriously difficult to remove toolbar

Earlier this week, we delivered the news that EA purchased the social-networking focused developer Playfish for $300 million. In the wake of that, our own John Davison penned a story opining about the value of other casual-gaming developers. One such company--in fact, the biggest of them, Zynga--has admitted it used less-than-ethical tactics to acquire revenue from customers.

Techcruch recently unveiled footage of Zynga CEO Mark Pincus speaking to a group at an tech startup mixer about the methods Zynga used to make their earliest products profitable. The lowlight of his speech is the admission that "I did every horrible thing in the book to, just to get revenues right away."

Particularly, Pincus jokes about how one game encouraged players to download Zwinky, a notoriously difficult to remove toolbar, according to Ignite Social Media.

As John pointed out earlier this week, this part of the game industry is still in its earliest days. If it hopes to catch up with the rest of the industry, more regulations and ethical standards will have to be developed and implemented.

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Dave Rudden

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