Microsoft: Xbox 360 will outsell PS3 'for entire generation'

Sony's PS3 sales surge is 'a short term bump' and 'not a real concern', says Microsoft's Aaron Greenberg.

Let the shot-taking commence: Microsoft Xbox 360 director of product management Aaron Greenberg comes out punching (well, movie-style pulled punches, anyway) in an interview with Game Informer, calling Sony's anticipated leading September PS3 sales "a short term bump."

"It is not a real concern to us," said Greenberg, acknowledging the likelihood of Sony's top slot sales numbers and adding "This is frankly not a real surprise to us or the analysts that follow this industry."

"What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation. It is similar to a game of baseball, it is not about just winning one inning, but instead being able to win the game by consistently delivering across all nine innings."

Given Microsoft's strong performance the past three quarters -- it's the only console with year-over-year unit increases through the recent half-year downturn -- it would indeed take a sales miracle for Sony to pull ahead in annual sales by the year's close. But as Greenberg says, it's the big picture that matters, and for the moment, Microsoft owns US sales by a unit ratio of roughly 2 to 1.

Greenberg adds that success comes down to "much more than just hardware sales... it's about the entire ecosystem and investing in the future."

And then he puts his hooks into Sony's business strategy, questioning the company's loss-leader strategy (selling the PS3 at a likely substantial loss for US$300 -- Business Week pegged Sony's costs at $448.73 per system as recently as December 2008) and claiming Microsoft's model is "diversified" enough to "provide not only economies of scale for us and our partners, but award us the benefit of having a profitable business." In turn, says Greenberg, this allows Microsoft "to continually invest in the future and remain focused on delivering new experiences and expanding our audience."

NPD Group's September retail sales data was due Thursday evening after market close, but delayed until Monday for unspecified reasons. Wedbush Morgan analyst Michael Pachter last week projected Sony's September sales at around 410,000 units (a 76% improvement year-over-year) compared with 390,000 Wii units (down 45% from last year) and 350,000 Xbox 360 units (up 1 per cent year-over-year).

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?