Black Eyed Peas' will.i.am launches BlackBerry Curve 8520 smartphone

Black Eyed Peas star helps launch new Curve 8520 smartphone in Australia

Black Eyed Peas star will.i.am poses with the latest BlackBerry smartphone, the Curve 8520

Black Eyed Peas star will.i.am poses with the latest BlackBerry smartphone, the Curve 8520

Research In Motion (RIM) today unveiled the latest BlackBerry smartphone — the Curve 8520 — with a little help from Black Eyed Peas star will.i.am.

The BlackBerry Curve 8520 is RIM's new entry-level smartphone and is the first to use an "optical trackpad" instead of the traditional BlackBerry trackball. The Curve 8520 is also the first to feature physical multimedia keys and is aimed at users new to smartphones.

Helping RIM launch the phone was Black Eyed Peas star and self-confessed "BlackBerry addict" will.i.am. The music star discussed both BlackBerry technology and the future of the music industry at the launch in Sydney this afternoon.

In Australia as part of the Black Eyes Peas' The E.N.D. World Tour, will.i.am revealed he prefers BlackBerrys to the iPhone because he "can't text on the iPhone."

"I prefer buttons as a touch screen is confusing," he said. "I can't text on the iPhone. I like this phone [the BlackBerry], it's like it was made for me. If I was to design a phone I'd have designed it like this one."

will.i.am also briefly commented on music piracy, saying it only exists "when there is a middle man." Commenting on the future of the music industry, he said that in the future songs will be released as they are produced and the content pushed out to users using mobile technology.

"I can deliver a piece of content to 10 million people in less than a minute," he said.

Posing for photos with will.i.am was BlackBerrys Australian managing director, Adele Beachley. Beachley said the Curve 8520 smartphone is "incredibly easy to use," making it ideal for novices. "The Curve 8520 delivers exceptional messaging, social networking and multimedia capabilities and it is a perfect choice for the first-time smartphone user."

Reflecting the Curve 8520's entry-level status is the lack of 3G connectivity, though the smartphone does include Wi-Fi. Also on offer are a 2-megapixel camera, Bluetooth and a microSD card slot for extra storage.

The BlackBerry Curve 8520 smartphone will be released on the Optus and Vodafone networks in Australia, with a firm release date, pricing and plan details yet to be announced.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags BlackberrysmartphonesRIM BlackBerry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

Good Gear Guide
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?