Facebook, Twitter users are affluent and urban, study shows

And Facebook users are wealthier than counterparts on Myspace

If you're hooked on posting updates on Facebook and Twitter, there's a good chance you have more money and are more urban than your fellow US citizens, according to a new study by The Nielsen Co.

In fact, Facebook users are more affluent than their social networking counterparts on Myspace, the study showed. And bloggers and Twitterers tend to live in urban areas.

"Nielsen's online data shows that about half of the U.S. population visited a social networking Web site in the last year and that number grows every quarter," said Wils Corrigan, an associate vice president with Nielsen.

The survey, which studied the top seven social networking sites, showed that Facebook users generally have an "upscale profile." Nielsen also noted that people who are more affluent than the other two-thirds of the population are 25% more likely to use Facebook than those in the the lower third. And conversely, those in the bottom third of the financial chart are 37% more likely to use MySpace than those in the top third.

Other recent studies have shown that as Facebook and Twitter grow in popularity , their user bases are growing older .

A July report released by iStrategyLabs shows that while the number of Facebook's U.S. high school and college-age users declined over the past six months, its popularity among the 55-and-older crowd is booming. In fact, the number of 55-and-older Facebook users showed staggering growth -- 513.7% -- in the last six months, the digital consulting firm said.

That means Facebook and Twitter, which both have shown phenomenal growth in the past year, apparently appeal to an older, wealthier demographic.

And with expectations mounting for Twitter executives to finally come out with a business plan by the end of the year, the demographics of the site's users will have to be factored into the equation.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MySpacesocial networkingtwitterFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?