Facebook, Twitter users are affluent and urban, study shows

And Facebook users are wealthier than counterparts on Myspace

If you're hooked on posting updates on Facebook and Twitter, there's a good chance you have more money and are more urban than your fellow US citizens, according to a new study by The Nielsen Co.

In fact, Facebook users are more affluent than their social networking counterparts on Myspace, the study showed. And bloggers and Twitterers tend to live in urban areas.

"Nielsen's online data shows that about half of the U.S. population visited a social networking Web site in the last year and that number grows every quarter," said Wils Corrigan, an associate vice president with Nielsen.

The survey, which studied the top seven social networking sites, showed that Facebook users generally have an "upscale profile." Nielsen also noted that people who are more affluent than the other two-thirds of the population are 25% more likely to use Facebook than those in the the lower third. And conversely, those in the bottom third of the financial chart are 37% more likely to use MySpace than those in the top third.

Other recent studies have shown that as Facebook and Twitter grow in popularity , their user bases are growing older .

A July report released by iStrategyLabs shows that while the number of Facebook's U.S. high school and college-age users declined over the past six months, its popularity among the 55-and-older crowd is booming. In fact, the number of 55-and-older Facebook users showed staggering growth -- 513.7% -- in the last six months, the digital consulting firm said.

That means Facebook and Twitter, which both have shown phenomenal growth in the past year, apparently appeal to an older, wealthier demographic.

And with expectations mounting for Twitter executives to finally come out with a business plan by the end of the year, the demographics of the site's users will have to be factored into the equation.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooktwittersocial networkingMySpace

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Sharon Gaudin

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?