Western Digital urges users: back up to ensure data security

New study suggests only 33% of mainstream consumers properly backup data

The amount of storage needed for increasing amounts of data will rise ten-fold in the next five years, yet only one in three users are actively backing up their files, data from a recent Western Digital study revealed recently.

The study, conducted in August 2009, showed that only 33% of mainstream consumers backup their data to a safe central location. "The remaining users who do not back up are the ones we're targeting," said Alison Hau, product marketing manager for branded products, Western Digital.

Of those users who have bought external hard drives for personal use, backup of files (56%) still trails behind extra storage (63%) as the main reason for their purchase, a separate WD segmentation study pointed out.

This is one of the reasons why the hard drive manufacturer's recent line of external hard drives feature a SmartWare software, which makes it easy for users to back data up to an external hard drive.

"The SmartWare program enables users to easily backup their data by having a user-friendly interface that is easy to use and manage," said Hau.

The SmartWare software, Hau said, boasts of a visual interface that swiftly categorizes files into different file types for easier monitoring of data. The application, however, isn't available for older models of their external hard drives, Hau clarified.

But for users who are weary of trusting their data to an external hard drive, Hau clarified that the new line of HDDs features a stable security system "including 256-bit hardware encryption and password protection."

WD's new line of portable HDDs, led by the My Passport Essential, its flagship product, features a new form factor that is a little more frugal in physical footprint than its predecessors, measuring a mere 4.3 inches and weighing less than a pound.

WD's portable hard drives retail from as little as P4,600 to as much as P12,500, with capacities ranging from 320GB to as much as one terabyte. The hard drives come in midnight black, real red, arctic white, cool silver and pacific blue, with an optional charcoal black for the Mac edition.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags storagehard drivesdata backupwestern digital

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Mark V. Tuazon

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?