LCD TVs, plasma screens and digital cameras top consumer shopping lists

Australians shell out $2.6b on TVs, digital cameras and games consoles in first half of 2009

Australian consumers have bucked the global trend towards economic downturn, buying more gadgets and digital products in the first half of 2009 than the corresponding period in any previous year.

According to a GfK Consumer Digital Lifestyle Index (CDLI) report released by Canon today, the first half of 2009 saw a record high of 5.91 million digital lifestyle products sold. The sales of digital still cameras, digital camcorders, inkjet printers, photo printers, plasma TVs, LCD TVs, DVD players and recorders, digital media players and games consoles — which made up the pool of digital lifestyle products measured — bucked the forecast of a downturn from 2008 sales figures. In comparison, the first six months of 2008 saw total digital technology unit sales hit just over 5.41 million units.

On the back of the global financial crisis at the end of last year, demand was expected to lessen — yet the first half of 2009 saw an 8.4 percent rise in digital product sales. This equates to a total outlay by Australian consumers of almost $2.6 billion. In comparison, overall retail sales were estimated to rise by only 1.1 percent according to the Australian Bureau of Statistics’ Business Indicators Report for the same period.

Market revenues for the technology product categories surveyed by the Canon CDLI grew by 7.2 percent. LCD and plasma televisions led consumer spending, representing 38.9 percent and 16.3 percent of all spending respectively. Digital still cameras (11.6 percent), gaming consoles (11.2 percent) and portable digital media players (8.6 percent) were also popular amongst buyers.

Craig Jackson, Sony Australia’s Senior Product Specialist for Audio Visual, says the company has seen strong demand for its BRAVIA LCD televisions.

“We’ve seen that the ZX1 series especially has been quite popular.”

Sony also believes that in the short to medium term, LCD television sales will only increase as lower prices make the push towards a digital lifestyle more enticing. General price reductions on technology products are expected to continue throughout 2009, with overall prices falling 1.1 percent in the half-year period covered by this index according to the GfK report.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags games consolesplasma tv marketlcd tvsCanongfkdigital cameras

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?