Facebook Lite: thanks, but no apps

The simpler version of Facebook shuns external applications and could test their appeal

Facebook has made a potentially risky choice in designing Lite, the simpler version of its social network that is generating much buzz: Lite doesn't run any of the tens of thousands of external applications built for Facebook's main site.

While Lite was originally intended for countries with low-bandwidth users, the site has gotten an initial round of endorsements from pundits and experts in the blogosphere now that it's available to Facebook members in the U.S.

Considering how U.S. Internet users readily embrace simple online services that they find useful, such as Google and Twitter, it will be interesting to see what percentage of Facebook members will adopt Lite as their preferred Facebook site.

If it's a sizeable chunk, Facebook may have to consider opening Lite to the third-party applications, so that developers don't lose access to a big segment of Facebook users.

The question is whether it will be possible to maintain Lite's appeal as a stripped-down version of Facebook if it's tweaked to support external applications. A compromise solution might be to create a separate application platform for Lite.

What would seem unlikely would be to shut out developers entirely from Lite, considering how much Facebook credits them with helping the regular site grow in popularity in the past two years.

More than 1 million developers and entrepreneurs from more than 180 countries have created about 350,000 active applications for Facebook, which has become the most popular social-networking site in the world.

Lite isn't entirely devoid of third-party ties. Lite does support Connect, the data portability technology that lets people use their previously created Facebook accounts to sign in to other Web sites.

"If a user is logged in to the Lite site, they can access Facebook Connect sites across the Web," Facebook spokeswoman Malorie Lucich said via e-mail. "So if you are logged into the Lite site, you can access Connect sites as normal."

Of course, Facebook Connect, generally available since December 2008, is but a small part of the Facebook developer story, having been implemented in some 15,000 Web sites, devices and applications.

"We are evaluating Lite's performance now, and are considering incorporating more [application development] Platform elements in the future," she said.

In the meantime having a version of Facebook without third-party applications may be a revealing test of how attached members truly are to these programs.

According to Facebook, Lite could help attract new users. "We have found that people who are new to Facebook tend to be most interested in a simpler experience, and focus on establishing their network of friends and communicating with them by writing on their walls, sending messages, and looking at pictures. We have introduced the Lite site with these new users in mind," the company said in a statement. Lite lets people post and share videos, photos and events, as well as exchange one-on-one messages.

What Lite does seem to be doing is beginning to provoke a spirited discussion among Facebook officials, their throngs of third-party developers and the 250 million-strong user base, that will only grow louder as it rolls out to all users in the coming days.

Lite's impact could be rather heavy.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?