Sony announces plans for 3D cameras

Sony eyes consumer 3D cameras as way to drive new format

Are 3D video cameras poised to enter the mainstream?

Are 3D video cameras poised to enter the mainstream?

Recognizing that a shortage of content could doom its 3D push from the start, Sony is likely to launch cameras that give consumers the ability to shoot in the format.

The cameras will form part of a drive by Sony to make 3D the 'next big thing' in entertainment. On Wednesday Sony committed to launching at least one Bravia TV and one Vaio laptop computer with 3D capabilities in 2010 and also said it would offer a Blu-ray Disc player, as long as Blu-ray Disc Association settles on a 3D format.

But such products will be useless unless there is 3D content to watch.

Sony can provide some itself through its Sony Pictures movie division and group TV stations, but simply providing professional content ignores the significant role that consumer-generated content now plays in the entertainment world through sites such as YouTube.

Should consumers get the chance to make 3D video clips the market could expand much faster, said Fujio Nishida, president of Sony Europe, speaking on Thursday on the sidelines of IFA. So Sony will offer cameras and camcorders for the format, he said.

However, much development work remains to be done before consumer 3D cameras and camcorders can become commonplace. While Sony has decided on some time in 2010 for its initial 3D product launch, it has yet to decide on when the cameras will go on sale.

Several other companies have already shown prototype 3D cameras. The most prominent of these is perhaps Japan's FujiFilm, which showed its first prototype last year and is planning to launch a commercial model later this year. The camera has two lenses and two image sensors that take almost-identical images, which it blends together to produce a 3D image.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?