Yahoo gets more social

Yahoo may have thrown in the towel when it comes to search, but the company is a force to be reckoned with when it comes to its Yahoo Mail, Messenger, and a growing number of social networking features

Yahoo may have thrown in the towel when it comes to search, but the company is a force to be reckoned with when it comes to its Yahoo Mail, Messenger, and a growing number of social networking features. And Yahoo isn't content to rest on its laurels, as the company announced new features and deals this week designed to increase its social networking appeal.

On Tuesday, Yahoo announced it has agreed to acquire Maktoob.com, the Arab world's largest online community. Emerging countries are the regions where Yahoo is experiencing the fastest growth, and the Maktoob acquisition would give the company a larger influence in the area. Yahoo is expected to launch new products for the Arab world next year.

Also this week, Yahoo unveiled a more social Web mail interface, with Facebook-like newsfeed integration.

The new Web mail interface lets users update their status by answering the question "What are you doing right now?" in the same way Facebook used to do it. The resemblance goes as far as the status entry bar filling in for you "YourUsername is ...".

Has Yahoo Got its Social Networking Mojo Back?

Ironically, Yahoo departed the social networking arena when it closed down the 360 service in July, which couldn't compete with Facebook and MySpace over the last couple of years. So Yahoo is left only with Mail and Messenger.

The growing popularity of social networks such as Facebook and MySpace has put pressure on Yahoo to deliver on this front. In addition to photo-sharing enhancements and status updates in Mail, Yahoo also introduced full-screen high-quality video calling to Messenger.

Yahoo took the first steps towards a more social service last December, when it started rolling out its Open Strategy, aimed at opening all the company's sites and services to third party developers and create social profiles. Then in June, Yahoo beefed up services with over a dozen third-party widgets from PayPal, eBay and YouTube.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social networkingYahooyahoo mail

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?