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HP Announces Easy-to-use SimpleSave Back-up Solution

  • 05 August, 2009 15:40

<p><em>WD has been licensed to manufacture and market the HP SimpleSave range of
products in Asia Pacific and Japan. For any media or product enquiries, please
contact WD.</em><br/>
<br/>
<strong>Sydney Australia</strong> – <strong>August 5, 2009</strong> –
HP today announced the HP SimpleSave external hard drive series for customers
needing simple and automatic backup for photos, video, music and data.<br/>
<br/>
Protecting personal content with SimpleSave is as easy as plugging the drive into
a USB connection, so families can feel confident that their precious memories
are safe.<br/>
<br/>
“With SimpleSave, once connected, backup is automatic and virtually hands-free,”
said Jason Zajac, vice president and general manager, Personal Systems Attach
Group, HP. “As the worldwide leader in personal computing, our goal is to
make technology simple and useful, ensuring no learning curve and no complicated
choices to make.”<br/>
<br/>
The new SimpleSave hard drive family consists of two products: SimpleSave Portable,
available in 320- and 500-gigabyte capacities, and SimpleSave Desktop, available
in 1- and 2-terabyte capacities. Both devices feature preinstalled backup software.
SimpleSave software automatically finds and backs up the data on the PC, and after
the first backup, automatically updates the backup with file changes whenever
the computer is idle.<br/>
<br/>
A single SimpleSave drive can be used to back up all the PCs in the home, with
data from each PC clearly identified by name on the drive to make finding and
restoring a specific PC’s data a snap.<br/>
<br/>
The SimpleSave hard drives are designed with heat-dissipating cases that stay
cool and run quietly without a fan. The SimpleSave Portable is powered by the
PC’s USB 2.0 port and does not require an external power supply. In addition,
the 2.5-inch portable model is designed with a shock-resistant case to protect
the drive from the bumps and jolts of everyday usage.<br/>
<br/>
<strong>Other features include</strong><br/>
• Hundreds of file formats supported: Supports the most common file types
for photo, music and documents including AAC, BMP, DOC, GDF, GIF, JPG, MP3, MPEG,
PPT, PDF, TAX, TIFF and XLS. <br/>
• Frequent backup update: Backs up new and changed files every time the
PC is idle for five minutes. <br/>
• Plug-and-play storage: Ready to use when connected to a USB port. <br/>
• Support for large files: NTFS file system offers improved support for
metadata and use of advanced data structures, improving performance, reliability
and disk space. <br/>
• Two-year warranty.<br/>
<br/>
<strong>Pricing<font size="1">(1)</font> and availability</strong><br/>
SimpleSave external hard drives will be available in August. <br/>
Manufacturers suggested list prices are:<br/>
SimpleSave Portable: 320GB, A$139; 2.5-inch hard drive, 500GB, A$199<br/>
SimpleSave Desktop: 1TB hard drive, A$179; 2TB hard drive, A$449<br/>
<br/>
<strong>Download High Resolution Images</strong><br/>
<a href="#">http://www.gapmarketing.com.au/press_images/HP/HPSimpleSave_Portable.zip</a><br/>
<a href="#">http://www.gapmarketing.com.au/press_images/HP/HPSimpleSave_Portable2.zip</a>
<br/>
<a href="#">http://www.gapmarketing.com.au/press_images/HP/HPSimpleSave_External3.zip</a><br/>
<a href="#">http://www.gapmarketing.com.au/press_images/HP/HPSimpleSave_External.zip</a><br/>
<br/>
<strong>About HP</strong><br/>
HP, the world’s largest technology company, simplifies the technology experience
for consumers and businesses with a portfolio that spans printing, personal computing,
software, services and IT infrastructure. More information about HP (NYSE: HPQ)
is available at <a href="#">http://www.hp.com/</a>.<br/>
<br/>
<font size="1">(1) Estimated Australian list price. Actual price may vary.<br/>
<br/>
</font><font size="1">This news advisory contains forward-looking statements that
involve risks, uncertainties and assumptions. If such risks or uncertainties materialize
or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries
could differ materially from those expressed or implied by such forward-looking
statements and assumptions. All statements other than statements of historical
fact are statements that could be deemed forward-looking statements, including
but not limited to statements of the plans, strategies and objectives of management
for future operations; any statements concerning expected development, performance
or market share relating to products and services; any statements regarding anticipated
operational and financial results; any statements of expectation or belief; and
any statements of assumptions underlying any of the foregoing. Risks, uncertainties
and assumptions include macroeconomic and geopolitical trends and events; the
execution and performance of contracts by HP and its customers, suppliers and
partners; the achievement of expected operational and financial results; and other
risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal
quarter ended April 30, 2009 and HP’s other filings with the Securities
and Exchange Commission, including but not limited to HP’s Annual Report
on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation
and does not intend to update these forward-looking statements.<br/>
<br/>
</font><font size="1">© 2009 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as
constituting an additional warranty. HP shall not be liable for technical or editorial
errors or omissions contained herein.<br/>
<br/>
</font><strong>Editorial Contacts</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a> <br/></p>

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