Android in the enterprise? Not so fast

Google's Andy Rubin said that Google plans to build "enterprise features" into future versions of the Android OS

Google has announced their intention to make future versions of their Android mobile operating system more enterprise-friendly and fight harder to gain market share from competitors like the RIM (Research in Motion) Blackberry.

Android has a long way to go to be an enterprise-class mobile platform, and Google isn't even heading in the right direction.

Andy Rubin, Google Vice President of Engineering, said that Google plans to build "enterprise features" into future versions of the Android OS including the ability to sync with Google apps such as Gmail, Google Docs, and Google Calendar.

The problem with that strategy is that those are not enterprise applications, at least not yet. The ability to sync a mobile phone with Gmail is not a compelling feature for an enterprise.

Enterprise admins need a mobile platform that can be centrally managed. They need to be able to set and enforce policies across the environment. They need to be able to meet compliance requirements by logging activity and retaining communications on the mobile phones.

They need to be able to ensure that communications and data on the phone are protected from unauthorized access. They need to be able to integrate the mobile phone operating system with the tools and applications used in the Enterprise such as Exchange Server.

I can't be positive, but I am pretty sure syncing with Gmail is not on any Top 5 features list for enterprise admins.

The irony is that in the same statement announcing the intent to make future versions of Android more enterprise-friendly they also indicated their resolve to make it integrate more seamlessly with social networking sites.

Google wants to emulate and build on the features developed by Palm for their Synergy application that pulls data from social networking sites such as Facebook.

That gives Android a split personality. A serious enterprise-class mobile operating system platform needs to provide the central management, policy enforcement, security, compliance, and productivity functions needed by enterprises.

A social networking mobile operating system should be open, and connected, and built for entertainment and social interaction.

A consumer may not care if their phone is capable of connecting to Exchange or not, but an enterprise should care if their mobile operating system platform also allows users to perform inappropriate activities or potentially compromise information. Google needs to resolve Android's identity crisis and pick a direction.

I think they have much greater odds of success pursuing the consumer, social networking path, than trying to take on RIM for enterprise mobile platform dominance.

Google already has its hands full trying to fight Microsoft for the desktop operating system and web browser markets.

Tony Bradley is an information security and unified communications expert with more than a decade of enterprise IT experience. He provides tips, advice and reviews on information security and unified communications technologies on his site at tonybradley.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AndroidGoogle Androidenterprise mobility

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tony Bradley

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?