Android, Windows Mobile phone sales slower than HTC expected

HTC warned its full year 2009 revenue will fall short of previous guidance

Taiwanese smartphone maker High Tech Computer (HTC) lowered its 2009 revenue forecast due to slower than expected sales of new smartphones that use Google's Android mobile operating system and Microsoft's Windows Mobile.

The mobile phone designer also blamed a slower-than-expected ramp-up of China's 3G (third generation) mobile networks and the delay of a few smartphone models until next year for the revised forecast.

HTC now expects revenue for the full year 2009 to decline slightly compared to last year, worse than its previous guidance of 10 percent year-on-year revenue growth.

The company's average selling price for handsets also declined during the second quarter to $US358 per unit, from $US364 per unit in the first quarter and $US381 per handset in the second quarter of last year.

Market researcher IDC said on Thursday that stiff competition in the mobile phone industry and strong demand has caused a smartphone price war, with consumers set to benefit from lower prices.

The researcher singled out Apple's price cut on the iPhone 3G as a reflection of the trend that it expects to continue for consumers.

When Apple unveiled the iPhone 3GS in June, the company slashed the retail price of the original iPhone 3G to $US99.

HTC said analysts have been overly concerned about pricing pressure on its products.

The company said it plans to lead the drive to mid-tier smartphones and not let lower prices get in the way of user experience.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAndroidhtcWindows Mobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?