Dell eyes smartphone market by asking carriers what they want

'The door is very open for us,' Dell exec says

Dell plans to enter the consumer and small and medium-sized business (SMB) smartphone market by working with several major carriers globally, Dell officials told analysts Tuesday, without divulging many details, including timing.

"What operators want from us is a [smartphone] solution that's about supporting their technology...and their value-added services," said Ron Garriques, president of Dell's consumer division. His comments are part of a recording of the analyst event available at Dell's Web site.

Garriques did not mention by name any carriers Dell is talking to, but mentioned three technologies the company is being asked to support: LTE, Wimax and TDSCDMA, which is used in China. "I don't believe any operators care how we execute," he said. "They want us to be an integrator" of hardware, software and designs.

Stephen Felice, president of Dell's SMB unit, said there's "definitely demand" for smartphones by business users, adding that carriers don't care whether Dell actually manufactures the product itself. "I see an opportunity for us to broaden our capability in this space."

Garriques said the opportunities for Dell extend to devices larger than smartphones, but noted it will be up to various carriers to drive product development. Dell plans to "target the top three to four [carriers] and see what their needs are. We'll take it operator by operator [to find their needs], as opposed to saying, 'We'll target the MID [Mobile Internet Device] space' or whatever."

Dell already controls about 10 per cent of the consumer PC market.

Garriques also said that Dell has many workers capable of finding out what carriers want, stressing that "there are massive needs not being met by traditional players" for smartphones and other devices. "The door is very open for us around the world," he said. "I'm very bullish we can meet those needs."

With Wimax just beginning to roll out in the U.S., and with LTE expected to reach many U.S. Cities in 2012, a Dell smartphone in the U.S. could be years from fruition. But the advent of a Dell smartphone based on Android could come much sooner in China, if one analyst is on target.

While speculation about Dell's involvement in the smartphone space is not new, analyst Ashok Kumar at Collins Stewart wrote a report recently saying he believes Dell would soon release a phone in China that runs on the Android operating system. Kumar's view was included in a report by the Financial Times.

Many analysts have said it is only a matter of time before Dell enters the smartphone arena, with one reason for that assumption being that Garriques used to head up the phone division at Motorola Inc. and had signed a non-compete clause when he came to Dell to head the consumer division. That non-compete provision reportedly expired earlier this year.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesDellsmb

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?