Facebook attracting more users with gray hair, wrinkles

Older users flood the social networking site, apparently driving out the youngsters

Facebook is growing in popularity and its users are growing long in the tooth, according to a study released this week.

A report released by iStrategyLabs show that while the number of Facebook's U.S. high school and college-age users declined over the past six months, its popularity among the 55-and-older crowd is booming. In fact, the number of 55-and-older Facebook users showed staggering growth -- 513.7 per cent -- in the last six months, the digital consulting firm said.

This isn't a new phenomenon for Facebook. In March, Hitwise Pty. reported that the social network's audience of people over the ripe old age of 35 increased by 23 per cent in February compared with the same month last year. While Facebook was first launched to serve college students, over the past year or so the network has expanded to include many middle-aged folks.

While social networking sites were thought to be the domain of teenagers wanting to talk about school dances and their latest favorite band, it now looks like a quickly growing number of people on Facebook are closer to receiving their first copy of AARP than they are to taking their first college class.

The iStrategyLabs report also shows a 190.2 per cent growth in the 35- to 54-year-old category.

Facebook isn't the only social network attracting older users.

A comScore, Inc. report released in April showed that people aged 45 to 54 are 36 per cent more likely than other age group to use the Twitter microblogging site. That category is the biggest user of Twitter, followed by those aged 25 to 34, who are 30 per cent more likely to Tweet out updates about their life and work.

And the news isn't just about older users joining social networking sites. Part of it about asking where the younger users are going?

The iStrategyLabs report notes that students are apparently fleeing Facebook. The report shows that Facebook has 16.5 per cent fewer high school students on it and 21.7 per cent fewer college students than six months ago.

"There have been rumors that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it," said Peter Corbett, CEO of iStrategyLabs in a blog post.

Overall, Facebook showed strong growth over the last six months, with the number of U.S.-based users up 70.8 per cent. And, ccording to iStrategyLabs, 54.6 per cent of the social networking site's users are female.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social networkingtwitterFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?