Microsoft's Bing takes a nibble out of Google's search share

Still trailing Google and Yahoo, Bing boosts Microsoft's take of search market by 1 per cent

Up and running for a month, Microsoft's Bing has upped the company's share of the U.S. search market by 1 per cent, Web analytics firm StatCounter said today.

According to StatCounter, Bing -- unveiled late last month by CEO Steve Ballmer -- may have nibbled away at Google's commanding lead in the search arena, but it definitely hasn't taken a big bite. While Google Inc.'s share dipped from 79.07 per cent to 78.48 per cent in June, Microsoft's search site share grew from 7.21 per cent to 8.23 per cent. Despite falling behind for a short time last month, Yahoo has worked its way back into second place with 11.04 per cent.

"At first sight, a 1 per cent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive," StatCounter CEO Aodhan Cullen said in a statement. "Steady, if not spectacular, might be the best way to describe performance to date."

Microsoft's search sites include Bing, Live Search and MSN Search.

StatCounter's numbers show that Microsoft's search gain peaked early with a jump to 9.21 per cent after Bing's first week. However, after the newness of Bing's search site and the initial online chatter about it died down, so did its numbers.

Microsoft's share dipped into the 7.47 per cent and 7.6 per cent range during the middle of Bing's first month, but rose back past 8 per cent in the last six days of June, according to StatCounter.

Bing is the update to the company's far-from-beloved Microsoft Live Search. The update, which was code-named Kumo, comes with a phalanx of related services, like Bing Travel, Bing Cashback and Bing Maps for Enterprise. Paired with the company's hefty marketing muscle, the new service is Microsoft's effort to take on search behemoth Google.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglesearch enginesbing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?