Microsoft's Bing takes a nibble out of Google's search share

Still trailing Google and Yahoo, Bing boosts Microsoft's take of search market by 1 per cent

Up and running for a month, Microsoft's Bing has upped the company's share of the U.S. search market by 1 per cent, Web analytics firm StatCounter said today.

According to StatCounter, Bing -- unveiled late last month by CEO Steve Ballmer -- may have nibbled away at Google's commanding lead in the search arena, but it definitely hasn't taken a big bite. While Google Inc.'s share dipped from 79.07 per cent to 78.48 per cent in June, Microsoft's search site share grew from 7.21 per cent to 8.23 per cent. Despite falling behind for a short time last month, Yahoo has worked its way back into second place with 11.04 per cent.

"At first sight, a 1 per cent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive," StatCounter CEO Aodhan Cullen said in a statement. "Steady, if not spectacular, might be the best way to describe performance to date."

Microsoft's search sites include Bing, Live Search and MSN Search.

StatCounter's numbers show that Microsoft's search gain peaked early with a jump to 9.21 per cent after Bing's first week. However, after the newness of Bing's search site and the initial online chatter about it died down, so did its numbers.

Microsoft's share dipped into the 7.47 per cent and 7.6 per cent range during the middle of Bing's first month, but rose back past 8 per cent in the last six days of June, according to StatCounter.

Bing is the update to the company's far-from-beloved Microsoft Live Search. The update, which was code-named Kumo, comes with a phalanx of related services, like Bing Travel, Bing Cashback and Bing Maps for Enterprise. Paired with the company's hefty marketing muscle, the new service is Microsoft's effort to take on search behemoth Google.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglesearch enginesbing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Sharon Gaudin

Sharon Gaudin

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?