Dell ordered to sell 19-inch LCD displays for $15 in Taiwan

An online pricing error resulted in 140,000 orders for $15 LCD displays and Taipei wants Dell to make good on the offer

Taiwan's Consumer Protection Commission has ordered Dell to make good on sales from an online pricing error and deliver 19-inch LCD monitors to local consumers for NT$500 (US$15.26).

The government agency said it received 471 complaints about the mix-up after Dell corrected the discount to reflect the NT$4,800 (US$146.46) price it should have given. Prior to the discount, the monitors cost NT$7,500 (US$228.84).

The pricing mistake was posted online June 25 at 11 p.m. and removed June 26 at 7 a.m. During that eight hour period, 26,000 people placed orders for nearly 140,000 displays.

The commission said Dell should sell each customer one monitor at the NT$500 price and then offer a descending discount on additional monitors ordered. Failure to comply with the order would be a violation of Taiwan's fair trade laws.

"If Dell fails to respond to this directive properly and concretely, then the [Taiwan government] will consider seeking legal alternatives," the statement says.

In a statement, Dell apologized for any inconvenience caused by the pricing error and said it "will offer reasonable discounts to the orders received under the wrong price."

The company is still in discussions with Taiwanese authorities on a final settlement of the issue, the statement says.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Delltaiwanlcd monitors

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?