Nvidia: Future chips will enhance video on mobile devices

CEO Jen-Hsun Huang says image-related applications will be enabled

Nvidia hopes to develop chips that enable applications such as image recognition and video search on mobile devices like smartphones and low-cost laptops, CEO Jen-Hsun Huang said on Tuesday.

More Web sites are posting high-definition video, and thousands of hours of video are continuously added to the Web, so such applications could allow users to search for specific images in videos and enhance the Web for mobile device users, Huang said during a speech at Nvidia's analyst meeting that was webcast.

However, those applications require heavy graphics processing capabilities that are mostly seen on high-performance PCs like workstations, Huang said.

Nvidia hopes to develop mobile graphics chips that ultimately enable those applications to work on mobile devices, he said.

Graphics chips will work alongside industry-standard CPUs to process data in future mobile devices, Huang said.

The limited processing capabilities of CPUs are good to run basic applications and graphics processing units will be needed for data-intensive applications like video processing.

However, Nvidia doesn't aim to replace CPUs with graphics processors, but instead wants the GPUs to work with CPUs to for improved performance, Huang said.

He called it a change in the "fundamental architecture" of computing devices, saying that CPUs alone are unable to deliver the kind of performance needed to accelerate graphics-intensive applications.

Nvidia has already taken steps to improve graphics on smartphones with its low-power mobile Tegra chips, which will appear in smartphones and netbooks later this year.

Tegra chips bundle Arm-based processor cores with GeForce graphics cores on a single chip. Tegra puts Nvidia in direct competition with Intel, which offers low-power Atom processors for similar devices.

Ten hours of high-definition video on a single battery charge are possible with Tegra chips, said Michael Rayfield, general manager of the mobile business.

Close to 27 wireless carriers worldwide have shown interest in bringing Tegra-based smartphones to market with phones priced between US$100 and $200.

Tegra-based phones could be available by the end of this year, he said. Nvidia is also developing future Tegra chips that have lower power consumption at similar usage patterns.

Nvidia has also dipped into the growing netbook market with its Ion platform, a chip package that brings high-definition graphics to low-cost PCs like netbooks.

Ion pairs Nvidia's GeForce 9400M GPU with Intel's Atom CPU for a CPU to work alongside a GPU, and Lenovo has announced it will put the Ion platform in its IdeaPad S12 netbook.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags mobile applicationsArmnvidiaprocessors

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?