Ovum: New iPhone marks Apple's continued smartphone focus

The latest version of the iPhone marks Apple's continued focus on the smartphone market

"The latest version of the iPhone marks Apple's continued focus on the smartphone market," said Adam Leach, Devices principal analyst with Ovum. The advisory and research firm expects 171.9 million smartphones globally to be shipped this year, a growth of 23 per cent on 2008 and will represent 15 per cent of the total worldwide mobile phone market in 2009.

"The latest offering from Apple is further evidence of the move towards managed device platforms (MDP), distinguishing those devices that are actively managed by OEMs, MNOs, web companies and retailers from those that aren't," said Leach.

"Consumers will increasingly make buying decisions based not on a device's potential to support advanced capabilities but -- crucially -- on the vendor managing their data and services on the device."

"The ability to deliver a tightly integrated end-to-end service proposition including content and applications directly to consumers was pioneered by Apple, however, the adoption of the MDP model by Nokia, Google, Microsoft, Sony and other major vendors will drive the adoption of smartphones."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleiPhoneovumiPhone 3G S

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

MIS Asia staff

Unknown Publication
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?