Nokia opens the door to its Ovi mobile apps store

The launch is marred by performance problems

Nokia's Ovi.com app store includes games

Nokia's Ovi.com app store includes games

Nokia has opened the Ovi Store, where owners of around 50 different Nokia devices can download applications, games, videos and podcasts.

The store consolidates existing services, including Download!, MOSH and WidSets into a one-stop-shop for free and paid content.

The store offers 20,000 different items, and can be accessed by around 50 million Nokia device owners, the company said.

Store visitors can choose to view all items, or only those compatible with their phone. Users can access the store via the mobile phone browser, the PC browser or a mobile client.

The mobile client is available on a number S60 and S40 devices in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain, the U.K. and the U.S., according to a spokesman at Nokia. These countries - except for the U.S. - also offer support for operator billing. In the rest of the world users pay using credit cards.

Some U.S. consumers will get operator billing when mobile operator AT&T start to offer integrated support for the Ovi store later this year, Nokia said.

The key challenges for Nokia will be making consumers aware of the store, and generating developer interest: both will require significant advertising, according to Ben Wood of analyst firm CCS Insight.

The opening of the store is a step in the right direction for Nokia, allowing it to compete with Apple's iPhone App Store and Research In Motion's BlackBerry App World, Wood said.

But the first day of business has turned out to be a nightmare for Nokia. The company wasn't ready for the number of users that have tried to access the store. Shortly after the launch, users started experiencing performance issues when accessing store.ovi.com and store.ovi.mobi, according to the Ovi blog.

To improve performance it started adding servers, which has resulted in intermittent performance improvements, the Ovi blog said.

The situation is made worse by the fact that the users who are accessing the site today are early adopters and bloggers who educate and influence the market, according to Wood.

They could have been a marketing vehicle for Nokia, but bad publicity from them will now make it harder for Nokia to compete with existing application stores, according to Wood.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Nokiamobile applicationsoviapp store

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?