Sony unveils three new entry-level DSLRs

All three cameras have APS-C size CCD sensors and Bionz image processors

Sony today announced three new digital single-lens reflex (DSLR) cameras aimed at consumers interested in transitioning from point-and-shoot cameras.

Priced at US$550, the Alpha DSLR-A230 replaces the A200 as Sony's entry-level DSLR. The $650 Alpha DLSR-A330 replaces the A300. Both the A230 and the A330 feature a 10.1-megapixel resolution.

On the higher end of the spectrum, the Alpha DSLR-A380 replaces the A350. Priced at $850, the A380 has a 14.2-megapixel resolution.

All three cameras have APS-C size CCD sensors, Bionz image processors, lens mounts for Sony, Minolta, and Konica Minolta autofocus lenses, a built-in pop-up flash, a hot shoe, image stabilization built into the body, and a 2.7-inch LCD (the A330 and the A380 each have pull-out LCDs, while the A230 does not).

In a first for Sony, the new cameras also offer two memory card slots--both the proprietary Sony Memory Stick format and the more widespread SD/SDHC format.

The cameras feature a new software interface that aims to make it easier for inexperienced SLR users to understand and adjust camera settings. For example, the aperture and shutter speed settings each use a horizontal scale with iconic representations of the effect that a setting will have on a picture. Moving toward, say, the running-man icon on the shutter speed scale increases the shutter speed and lets the user know that the camera is being set to photograph action shots.

Each camera comes with an 18mm-to-55mm lens; the cameras are not available as body only. Sony also offers each camera in a two-lens kit, which includes the 18mm-to-55mm lens and a 55mm-to-200mm telephoto lens. Prices for the two-lens kit are $750 (A230), $850 (A330), and $1050 (A380).

The cameras have HDMI video-out for previewing images on an HDTV. However, running counter to a trend we've seen among new SLRs, the three new Sony cameras do not have the capability to record video.

The A330 will come in black or brown. The A230 and A380 will be available in black only. The cameras will be on sale starting in mid-June.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags sonydigital camerasphotography

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Roman Loyola

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?