Hulu goes international (a little)

Online television streaming service adds British and Bollywood content

The Hulu service is currently only available to U.S. viewers.

The Hulu service is currently only available to U.S. viewers.

In its first move towards opening up to international audiences, Hulu has added British television shows and Bollywood movies. Hulu today announced in a blog post that the site has partnered with U.K. content distributor Digital Rights Group and the Bollywood digital distributor Saavn to bring international content to U.S. audiences.

Starting today British hit shows like Green Wing, Peep Show, Kingdom and Doc Martin are available on Hulu. The streaming site owned by NBC Universal, News Corp. and the Walt Disney Co. has also added popular films from India's Bollywood movie studios including Deewana, Dhaai Akshar Prem Ke, Hera Pheri, Huluchul and Sarkar -- Hulu describes Sarkar as an homage to The Godfather.

While Hulu's new international content may only get marginal interest from American audiences, the introduction of foreign shows is Hulu's first step toward opening up its content to the world. Hulu says it is talking to as many as eight of the leading broadcast markets worldwide, according to Andy Forssell, Hulu's senior vice president of content acquisition and distribution. Forssell did not say which countries Hulu us targeting first when he recently spoke with the Financial Times about Hulu's international plans.

Forsell also didn't specify what an international version of Hulu might look like. With popular content from around the world, Hulu increases its chance at popularity with international audiences. However, free and high-quality access to content from U.S. producers would also be a big draw with international audiences.

The problem is, one of the ways American television and movie producers make money is by selling their content to television stations around the world. Those international broadcasters may be concerned that the introduction of Hulu's full content library into their markets could drive down advertising rates and subscriber sales if customers can access the same material elsewhere. With that in mind, Hulu's three owners, NBC, News Corp., and Disney, may find they have conflicting interests in their dealings with international markets, making it harder to introduce Hulu's complete library to the rest of the world. It will be interesting to see if Hulu can maintain the same content library that has made it so popular in the United States, or if Hulu's international viewers will have only limited access to the site's wealth of premium content.

Hulu's public service launched in March 2008 as a joint venture between NBC Universal and News Corp. offering free, premium content online such as Desperate Housewives, The Office, and 24. In its 18-month history, Hulu has made headlines as a legitimate rival to video-streaming giant YouTube, has added social networking features, is rumored to be working on an iPhone app, and recently added Disney as a full partner alongside NBC Universal and News Corp.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?