Amazon's near-$500 price tag kills Kindle DX buzz

When it comes to e-readers, the hype machine has gotten ahead of the reality

When it comes to e-readers, the hype machine has gotten ahead of the reality. Earlier this week, photos of the super-slim, sexy Plastic Logic Reader -- not available until next year -- circulated the 'Net and graced a New York Times article on the coming wave of big-screen readers meant to display newspaper, magazine and textbook content.

Amazon's Kindle DX, unveiled at a splashy media event in Manhattan today, is a disappointment for anyone expecting something like Plastic Logic's prototypes. It is, basically, a Kindle 2 with a bigger screen. The 9.7-inch display has twice the surface area of the Kindle 2's six-incher. The DX includes a PDF reader, but that only raises the question of why the Kindle 2 doesn't have one. The screen is still black and white. Don't expect magazine publishers to get excited about shipping monochrome versions of their publications.

The real buzz-killer, though, is the US$489 price. That's comparable to the first versions of Apple's iPod and iPhone. But the Kindle, even at DX size, lacks the lust factor of Apple's gadgets. People bought the iPhone even if they couldn't afford it, because it looked cool and did things differently than every other mobile phone and media player on the market. I doubt the DX will entice people in the same way.

There'll be a lot of talk today about how Amazon is revolutionizing the publishing industry. Don't believe it until the first month's sales are tallied. For all the proselytizing tech people do about the death of print, the DX's XL-sized price tag unintentionally proves what a technological feat a printed $1 copy of USA Today is.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags amazonkindlekindle dx

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Boutin

The Industry Standard
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?