Yahoo's new home page fails to learn from Google

Yahoo's super-busy idea of a home page doesn't impress

A few random Web servers have recently been treated to a test version of a new Yahoo home page. MediaPost blogger Mark Walsh scored a screenshot of the page, and describes what he saw:

The biggest change is the customizable left nav bar featuring Yahoo properties that now allows people to add or edit links to outside sites through an "application gallery" that opens up via tabs at the top and bottom of the section.

The gallery displays clickable icons for a group of more than 20 third-party publishers that also includes MySpace, Barron's, Divine Caroline, and MarketWatch. It seems likely that Yahoo will add more sites to this initial group of partners, but it doesn't appear at present that Yahoo allows users to add links to any other site in the nav bar.

Sometimes a picture is worth a thousand-word blog post. Compare Yahoo's super-busy idea of a home page to that of its far more successful competitor, Google. Google head of search products and user experience, Marissa Mayer, has explained publicly that Google tests showed a half-second of extra page load time, even to display more search results, reduced user traffic -- and more importantly, ad revenue -- by 20 percent.

If new CEO Carol Bartz wants to make deep, controversial cuts in order to turn Yahoo around, she should probably start with the home page.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags YahooGoogle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Boutin

The Industry Standard
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?