Sony's predictions for the future of television

Sony expects increased uptake of IPTV services, 3D TVs, more Full HD television sets and green tech

Sony believes that green technology is the future of television - this WE5 series consumes less power than two light bulbs.

Sony believes that green technology is the future of television - this WE5 series consumes less power than two light bulbs.

Sony Australia has outlined its predictions for the future of digital television in Australia, projecting increased household penetration of large Full HD televisions, Internet Protocol Television (IPTV) and environmentally friendly TVs.

Speaking at a TV launch yesterday, Sony's Jan Ergen said that the company expected Australia-wide digital television adoption to reach 62.3 per cent by the end of 2009. Sony's High Definition Benchmark Report, compiled by GFK, claims that 81 per cent of television sales are high-definition models in terms of value.

Along with Sony Australia's managing director, Carl Rose, Ergen spoke about the possibilities for IPTV. Placing Australia high on a list of countries likely to have significant IPTV uptake, Ergen said the nation had high potential in terms of average download speed and national broadband proliferation. IPTV services are scarce in Australia, with the best-known service, offered by Internet service provider TPG, focused on non-English-language content. Sony believes that the national broadband network will "open up great possibilities" for the roll-out of IPTV and Internet-enabled television services across Australia.

The concept of 3D televisions was also discussed, with company executives stating there is potential for Sony to release 3D-capable television that can display 3D video games and motion pictures in conjunction with other Sony products such as the Sony PlayStation 3.

Panasonic has also expressed interest in 3D video content, with the release of a stereoscopic 3D camcorder that records two simultaneous Full HD videos and will be sold in conjunction with a compatible television.

Sony believes that the future of television is a green one, with the company launching new energy-efficient LCD TVs. Some of the new Sony televisions have a five-star energy efficiency rating and allegedly consume less power than two light bulbs. The new TVs are also easily recyclable, with no mercury or non-organic compounds used in their construction.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyIPTVhome entertainmentlcd tvs

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?